My Experience

DesignOps and UX strategy leader with 10+ years helping teams turn complex digital ecosystems into clear, human-centered experiences. Blending structure with creativity, I build the systems, workflows, and standards that make good work easier to produce. I focus on collaboration, practical decision-making, and processes grounded in real user insight — all with the goal of creating experiences that work better for both the people using them and the teams supporting them.

---

Lead UX Strategist

• Built a DesignOps framework from the ground up, blending industry best practices with the realities of federal timelines and team constraints.
• Led and managed the UX and content design team, overseeing Agile sprint planning, resource allocation, and capacity tracking in Jira and Trello.
• Embedded human-centered design practices across the team—facilitating workshops, journey mapping, and rapid feedback loops to align design decisions with real user needs.
• Partnered across disciplines to refine workflows, improve communication, and eliminate redundant effort, increasing design throughput and consistency.
• Established governance for accessibility (WCAG 2.1 AA), taxonomy, and component documentation within a shared USWDS-based system.
• Created onboarding materials, process documentation, and review templates to support a scalable, self-sufficient design culture.
• Personally designed and launched high-visibility program pages for billion-dollar disaster-relief initiatives within 24 hours, collaborating directly with USDA leadership and analytics teams to measure early engagement.
• Delivered post-launch results demonstrating modernization impact: RMA search impressions ↑ 990%, FSA impressions ↑ 196%.

Sr. UX Strategist

• Led a small UX and content design team delivering high-impact site enhancements and new features for Farmers.gov.
• Built a custom design system and documentation site in GitHub, integrating accessibility, implementation standards, and best practices to ensure design consistency.
• Conducted user research and analytics reviews to guide information architecture and content strategy decisions.
• Oversaw Google Tag Manager setup and Looker Studio dashboards used by stakeholders to monitor engagement, SEO performance, and content effectiveness.
• Partnered with developers to implement accessible, plain-language content and improve navigation across core user journeys.

Content Strategist

• Led content audits, IA redesigns, and migrations for federal clients including USDA, FHFA, and DOT.
• Created editor guides, metadata standards, and workflows that improved efficiency and long-term site maintenance.
• Produced recurring analytics and SEO reports (GA & Search Console) to inform pruning and continuous improvements.
• Translated technical and policy materials into plain-language, accessible content.

HR & Marketing Specialist

• Managed internal and external communications — weekly company newsletter, blog posts, and job requisitions — maintaining a consistent brand voice.
• Recruited and onboarded new hires, coordinating interviews, offers, and first-week logistics.